The first thing people notice in your crowdfunding campaign is your crowdfunding description. And as they say, First Impression is the last impression, Your crowdfunding description has to be clear and impressive to engage with the readers/donors.
While writing your crowdfunding description, make sure that it is well written and does not have any errors. It should also fully explain the cause, project, person or event that you are raising money for.
However, many people do not know how to write an ideal description for their campaigns because of their limited or no experience in the field.
Not to worry!! We have listed down all the tips required by you for writing a successful crowdfunding campaign description.
* The optimum length of the campaign description is between 300-700 words
* Tell your story within your crowdfunding description
* Provide links to your blog or website
* Share details about your previous projects (If Any)
Let’s get started!
Writing Campaign Description
The best crowdfunding campaigns are the ones that fully explain the fundraiser and provide specific details. While writing campaign descriptions please the following things in mind:
* Be straight to the point
* Avoid repetitive information
* Describe your cause clearly
* Describe the solution you are proposing
* Impact of the solution you are building
* Include information about your organization
Tell your story within your crowdfunding description
Campaign description is the best place to share your organization’s story with the donors. You should tell your organization’s story and why the problem matters to your organization, the two can work in perfect harmony to convince your friends, family members, and peers to give to your cause.
If you have an inspirational/emotional story to tell, tell it in campaign description! Your crowdfunding campaign description is the ideal platform to share your story with the people about the obstacles your organization has overcome or the challenges your organization/community is facing. A great story can inspire more people to be connected to your cause and support for your campaign.
Provide links to your blog or website
If you have a lot to say about your cause or you want to share a lot of information about your organization, Include a link to your website or blog it will direct your supporters to know more about your cause and to stay connected and engaged with you.
Share details about your previous projects (If Any)
If your organization have done any projects recently, you should always include the links to your projects or the ground work you are doing as it helps your supporters in building trust in your organization and builds confidence in them to support your cause.